3 Social Media Strategies for Traditional Businesses
These days it seems like the web is dominated by social media like Facebook, Twitter, and the latest Web 2.0 addiction, Pinterest. For traditional businesses it can sometimes be hard to keep up with the fast moving pace of today’s web. However with a little know-how even the most basic of brick-and-mortar businesses can stay connected to the web through social media.
Strategy 1: Social Media Contests
Contests are tried-and-true method of generating visitors and sales to your business. Offline businesses have used contests for many years, but with the wonderful world of social media we can take these contests straight into the 21st century. Common social media contests include twitter contests, blog carnivals and opt-in giveaways. In each of these methods the ideal outcome is to get your fans talking about you in social media in the hopes of receiving a prize.
Strategy 2: Guest Posts
Guest posts, such as this one, are a great way to connect with other bloggers and as a result, connect with more people on the web. As you do guest posts for other sites your name will get out there and people will begin to talk about your business. The more people talking about your business, the more of a social media presence you will have. Don’t be surprised if these simple guest posts bring in many visitors via Twitter, Facebook and other social media networks.
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